In this industry, Zespri had a relatively low return on assets ratio, therefore, Zespri still need to find a way to operate more efficiently. Zespri is consistently experiencing steady growth, and increased competition. Alvarez and Mary Louise Shelman. Currently, Zespri has exported kiwifruits to all the markets except for Austrila and it also gets the kiwifruit source from other countries. Sorry, but copying text is forbidden on this website. Yet, Nigeria has all the natural blessings to be an agricultural powerhouse competitive on an international scale.

Zespri has proprietary rights for the Gold variety, which allows them to produce gold kiwifruit in other countries. The kiwi fruit industry has experienced price drops per tray before due to a tremendous increase in supply from world growers and de-regulation of the industry. This, to some extent, gave an impetus to the development of all types of kiwi to have more attributes that customer wants which was more effective than other companies under different structures. As referenced earlier, the main objective for sustainable success within a niche market, one must generate great awareness for the specific product. They would have no advantages to compete in the market with other fruits. In order to enter the market, the government of New Zealand had a few policies that must be abided by in relations to exporting the fruit.

The company that can effectively complement what Zespri needs will be a good choice. Fonterra Other resources Sitemap You are here: As for the price, Zespri plans to control the cost of produce and keep the price in the same level like before, because price is one of the factors affecting the market zwspri accept products.

Secondly, Zespri has the experience to produce high quality and high yield fruits and they got the patent protect. Luckily Zespri is aware of this and is able to manage it effectively by ensuring growers use best technology and growing practices as well as harard in research in health dtudy nutrition. In conclusion, this contingency plan will be very beneficial for Zespri.


Click to learn more https: By offering quality products, Zespri and its competitors are able to attract and retain buyers due to their excellent brand name.

zespri case study harvard

This studg means that the Zespri products the green varieties they offer are not non-substitutable to customers. By doing this Zespri ensures future success due to being able to have proactive growing practices as well as being able to continue to differentiate their product from harvqrd substitutions by educating the consumer on the added benefits of kiwifruits.

Futhermore, Zespri may need to corporate with a local company in the country which could provide better networking, distribution channels, etc and also reduce the potential risks of doing business overseas.

Their name brand allows them to set prices, rather than take them, and the brand creates value for the firm. However, they also need to prepare well in case that they must go back for the backup plan and furthermore, one of the hardest issue for them is to ensure that they can get the same high quality products in China as well as in New Zealand.

As a result a decision was made to change from having a marketing board to having a corporate that would be responsible for the sales and marketing of the entire New Zealand crop. The consulting zedpri needs to focus on the environment in which Zespri operates in order to recommend a plan they can have success with.

Zespri Case Analysis Essay

The person responsible for the first New Zealand commercial kiwifruit was Hayward Wright who established the first kiwifruit orchard in the BOP and cultivated a green kiwifruit variety he then named after himself, Hayward. Return on assets measures the ability to sthdy assets into profit.

The kiwi fruit industry has experienced price drops per studu before due to a tremendous increase in supply from world growers and de-regulation of the industry. Alvarez and Mary Louise Shelman.

Zespri Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

But since there are many fruits out there the threat of substitution is quite high. Weather obviously plays a crucial role in production but the main factor in question is the sustainability of the production land. Thus, Zespri still have space to improve the product quality and variety. Augen Case study 5: This share issuance will provide the farmers with an invested interest in the company and create a greater intrinsic value to Zespri for years to come. When managers decide to make a decision for new strategy, the decision criteria should be considered as follow:.


Zespri still has space to get some leverage on their investment to boost profits. Much like the short-term implementation process, Zespri will sink a larger portion of revenues into research and development. For now, Zespri own three kinds of Kiwifruit, new line of production can be explored such as Kiwi juice. Alvarez, Jose, and Natalie Kindred.

zespri case study harvard

In addition, Zespri pay more attention to the public relationship in different market. Firstly, I should emphasize Zespri has a strong brand. Zespri is the leading marketer of kiwifruit worldwide.

This is an upside for Zespri however with their customers consisting of 60 different countries they have to abide by the regulations of of each individual import restrictions. If you harvar this or any other sample, we can send it to you via email.

zespri case study harvard

Innovation in zespfi industry regarding the growing of the fruit is more or less minimal with the exception of purchasing new field equipment. Additionally, our firm strongly feels that in order for their business to continue to grow exponentially, they must increase their research and development, as well as their global marketing efforts.