LOREAL PLENITUDE CASE STUDY PPT

Many of its competitors were much stronger in the daily segment. Please consider this plan with all of your suggestions and we would like to explain more details on this plan. To use this website, you must agree to our Privacy Policy , including cookie policy. Plentitude product line is too huge. Applying the same market strategy as in France Our new market strategy plan is to re-establish Plentitude brand image and bring it to successful and profitable in the nearly future. Branding and the Marketing program.

The company should target women 30 and older seeking a product to reduce a specific sign of aging or a product to reduce signs of aging in general. They like packaging too, it has an expensive look. The issue with simplifying is that it may reduce the amount of choices people have when making a decision about the products they have, but on the other hand it is an opportunity to market to the segment that does not necessarily need all the information to begin with and may be intimidated by too much. Setup trial campaign in Supermarket periodically. For Plenitude it included 5 parts: For example, what are the least popular products? One of the likely consequences of this is the possibility of losing customers not included in the targeted niche market, such as the younger group.

Plentitude product line is too huge. The issue with simplifying is that it may reduce the amount of choices people have when making a decision about the products they have, but on the other hand it is an opportunity to market to the segment that lroeal not necessarily need all the information to begin with and may be intimidated by too much.

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Simplify pricing structure Simplifying loeeal price structure could potentially attract new customers. We believe that the best approach is to focus on product differentiation and targeting niche markets, while at the same time simplifying the product line. They like packaging too, it has an expensive look. Those savings alone would reduce the pre-tax loss for the pre-tax loss casee We are in the 3 position of moisturizers. If you wish to download it, please recommend it to your friends in any social system.

Bringing “Class to Mass” with Plénitude

One of the likely consequences of this is the possibility of losing customers not included in the targeted niche market, such as the younger group. People buy it because of its reasonable price; can be easily found and very reliable. Appendix – Exhibit 1 gives the Dollar Shares in Published by Ashton Springle Modified over 4 years ago. Do you agree with the recommendation provided?

With this alternative one thing to watch out for is not taking too much information out so that everyone is confused. Is technology an important factor in over-the-counter cleaners and moisturizers? Apparently, this has been less successful in the US than in France.

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People have high motivation to try it with department store quality in mass outlets. For Plenitude it included 5 parts: Sales were doubled compare with but we spend in Advertising and profit still in negative. We plan to have trial event at Mega supermarket every 6 month. About project SlidePlayer Terms of Service. We estimate that segmenting markets and focusing marketing efforts, in addition to simplifying the product line, will result in additional cost savings for which we do not have solid numbers as the case is missing financial data.

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Goldman Sachs Case Stu When doing such do they try to establish the “class” part of a value proposition by focusing more on their moisturizers and cleansers?

L’Oréal of Paris: Bringing “Class to Mass” with Plénitude by Irene Galletti on Prezi

Cleansers we are not doing well in US at all. We would like to introduce advertising focus on Magazine and TV program which basically target on young people.

Auth with social network: Setup trial campaign in Supermarket periodically. While the first three alternatives focused on simplifying, this alternative is focused on specifying the product line to target younger customers with cleansers and moisturizers, while at the same time targeting advertisements pppt specialty products to older women.

loreal plenitude case study ppt

Apparently this is not the actual Plenitude brand image of what we want. Plentitude of products Oil of Olay 14 Plenithde 9 Nutrogena 5 Nivea 4 19 People think Plentitude has too many type of products and packaging is so wordy. Or do they continue with the promoting “Revitalift-Eye” as a “star product” where they would put all money and marketing support towards that one product?

Make it easy for consumers to know the difference within cleansers or moisturizers or treatments.

loreal plenitude case study ppt